The Results

Mobile Legends Bang Bang, commonly referred to as ML or MLBB, is a mobile multiplayer online battle arena game developed and published by Moonton, a subsidiary of ByteDance. PlanUP helped MLBB to create a series of marketing campaign focusing on player retention optimization and exclusive in-game campaigns promotions. The results below are contributed by 50 Influencers from 110 videos/posts. The majority of influencers used in this campaign are mostly under the category of "Gamers", followed by "YouTubers" & "Cosplayers".