The Results

The New Legend of the Condor Heroes is a card strategy + RPG mobile game authorized by the legendary fiction writer/producer Mr Jin Rong. PlanUP helped the game to create a series of marketing campaign upon its launch in Malaysia & Singapore, focusing on exposure, reach and encouragement for download. The majority of influencers used in this campaign are mostly under the category of "Top Youtubers", followed by "Lifestyle/Bloggers" & "Gamers".